Cookie Policy
Last updated: February 2025 | Effective date: February 1, 2025
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve efficiency, and provide analytical information to website owners. Cookies do not contain personally identifiable information, but personal information that we store about you may be linked to information stored in and obtained from cookies.
2. How We Use Cookies
We use cookies for the following purposes:
Strictly Necessary
Essential for the website to function. Cannot be disabled. They include session management, security, and basic functionality.
Analytics Cookies
Help us understand how visitors interact with our website. Used by Google Analytics 4 and Hotjar.
Marketing Cookies
Used to track visitors across websites for remarketing purposes. Used by LinkedIn Insight Tag.
Functional Cookies
Enable enhanced functionality such as remembering your preferences and settings.
3. Cookies We Use
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years | Analytics |
| _ga_* | Google Analytics 4 | Stores session state | 2 years | Analytics |
| _gid | Google Analytics | Distinguishes users (24h) | 24 hours | Analytics |
| _hjSessionUser_* | Hotjar | Identifies unique visitor | 1 year | Analytics |
| _hjSession_* | Hotjar | Stores current session data | 30 minutes | Analytics |
| _hjFirstSeen | Hotjar | Identifies first-time visitor | Session | Analytics |
| li_fat_id | Ad tracking and attribution | 30 days | Marketing | |
| UserMatchHistory | Syncs LinkedIn ID for ads | 30 days | Marketing | |
| bcookie | Browser ID cookie | 2 years | Marketing | |
| wordpress_* | WordPress | Authentication & session | Session | Necessary |
| ita_cookie_consent | ITA Website | Stores your cookie preferences | 1 year | Necessary |
4. Managing Your Cookie Preferences
You can manage your cookie preferences in the following ways:
When you first visit our website, a cookie consent banner allows you to accept, reject, or customize your preferences.
You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.
Install the Google Analytics opt-out browser add-on.
Manage LinkedIn ad preferences at LinkedIn Settings.
5. Third-Party Cookies
Some cookies on our website are set by third-party services. We have no control over these cookies. Please refer to the respective privacy policies:
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Please check this page periodically for updates.
7. Contact Us
For questions about our use of cookies:
Email: privacy@itataxadvisor.com
For full details on how we handle your personal data, see our Privacy Policy.
