Cookie Policy
Last updated: August 1, 2026 | Effective date: August 1, 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve efficiency, and provide analytical information to website owners. Cookies and similar technologies may store or access identifiers and technical information on your device. Depending on how they are used and combined with other information, those identifiers, IP addresses and browsing data may constitute personal data.
2. How We Use Cookies
We use cookies for the following purposes:
Strictly Necessary
Essential for the website to function. Cannot be disabled. They include session management, security, and basic functionality.
Analytics Cookies
Help us understand how visitors interact with our website. Google Analytics 4 is activated only after analytics consent.
Marketing Cookies
May be used for advertising measurement or remarketing. The LinkedIn Insight Tag is activated only when configured and after marketing consent.
Functional Cookies
Enable enhanced functionality such as remembering preferences and settings. External booking and payment platforms may use their own functional and security cookies after you follow a link to their services.
3. Cookies We Use
| Cookie or Storage Key | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years | Analytics |
| _ga_* | Google Analytics 4 | Stores session state | 2 years | Analytics |
| li_fat_id | Ad tracking and attribution | 30 days | Marketing | |
| UserMatchHistory | Syncs LinkedIn ID for ads | 30 days | Marketing | |
| bcookie | Browser ID cookie | 2 years | Marketing | |
| wordpress_* | WordPress | Authentication & session | Session | Necessary |
| ita_cookie_consent (localStorage) | ITA Website | Stores your cookie preferences on the device | Up to 1 year | Necessary |
This table identifies cookies and comparable browser-storage keys used on the ITA website. It does not list every cookie that may be placed independently by an external website after you leave ITA through a booking, payment, social media, or other third-party link.
4. Managing Your Cookie Preferences
You can manage your cookie preferences in the following ways:
When you first visit our website, a cookie consent banner allows you to accept, reject, or customize your preferences.
Use the persistent “Cookie settings” control displayed on the website to withdraw or change consent at any time.
You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.
Install the Google Analytics opt-out browser add-on.
Manage LinkedIn ad preferences at LinkedIn Settings.
5. Third-Party Cookies
Some cookies or similar technologies on our website may be set by third-party analytics, marketing, or functional services, but only after consent where required. We do not control the cookies placed by those providers. Please refer to their respective privacy and cookie notices:
- Google Privacy & Terms
- LinkedIn Privacy Policy
- Brevo Privacy Policy
- Calendly Privacy Notice
- Stripe Privacy Policy
External Booking and Payment Services
ITA uses external links to Calendly for appointment scheduling and to Stripe-supported payment functionality for paid consultations. Calendly and Stripe are not embedded into the ITA website through the booking buttons currently in use. Their cookies and similar technologies are therefore activated and managed on their own domains after you click the relevant link, in accordance with their respective notices and consent mechanisms.
Calendly may require functional or security cookies to complete a booking that includes payment. Stripe may use temporary and persistent cookies and similar technologies for secure checkout, authentication, fraud prevention, payment processing, and user preferences.
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Please check this page periodically for updates.
7. Contact Us
For questions about our use of cookies:
Email: privacy@itataxadvisor.comFor full details on how we handle your personal data, see our Privacy Policy.